Affiliate Partnership

Join the Express Wins affiliate programme and partner with us to promote a UK-focused online casino brand. We work with publishers, streamers, affiliates and marketing partners who want a straightforward, reliable partnership that delivers clear reporting, practical creative assets and long-term support.

Programme purpose

Our affiliate programme is designed to create a mutually beneficial relationship: you drive high-quality traffic and we reward performance. We focus on converting players in the United Kingdom with a slot-led product mix and GBP transactions, while keeping commercial terms clear and flexible for partners.

Partnership benefits

We provide partners with a dedicated manager, regular performance reviews and timely payments. You’ll get access to a range of promotional assets, reporting tools and on-going communication so you can optimise campaigns and grow revenue steadily. We prefer lasting collaborations and work with affiliates who are serious about sustainable traffic.

Commission structure

We offer a selection of commercial models to suit different partner types, including revenue-share, CPA and hybrid arrangements. Specific rates depend on traffic quality, geography and volume, and are agreed during onboarding. Payout cadence and minimum thresholds are discussed up front so there’s no ambiguity about when partners get paid.

Tracking and reporting

Transparency is important to us. All partners get access to a secure partner dashboard with real-time data on clicks, conversions and player activity. Reporting helps you understand campaign performance and supports timely reconciliation. If you have questions about a report, your affiliate manager will walk you through any details.

Marketing tools and support

We supply a selection of banners, landing pages and tracking links that are optimised for UK audiences. Creatives are refreshed regularly to reflect seasonal campaigns and product updates. For larger partners we can agree customised landing pages and bespoke creative work. Ongoing support from your affiliate manager includes performance tips and A/B testing suggestions.

Long-term cooperation

We value reliable, compliant partnerships. Our approach is pragmatic: regular check-ins, transparent invoicing and flexible commercial reviews as your traffic evolves. We welcome professional partners of all sizes and aim to build arrangements that reward consistent, high-quality referrals over time.

How to apply

To get started, register via the partner sign-up form and a member of the team will contact you to discuss commercial options and verification. If you’d like a direct conversation, your affiliate manager will be available to review custom plans and answer any questions about reporting or promotional materials.